Basketball is one of the most popular sports in the world. And out of the 825 million fans out there, there are sure to be some who’ve always wanted to play in the dark. Or who have… only to get hit in the face from a basketball they can’t see in the dark. Enter the glow in the dark basketball.
This impulse product has been climbing the ranks in sales. Superfans can even host glow in the dark parties where everyone wears glow in the dark clothing while playing their favorite sport.
There’s always a way to promote a product. Even if it’s by creating a cool video of you playing indoor basketball in the dark. Videos would work best for promoting this type of impulse buy product. And targeting couldn’t be easier: focus on fans of specific basketball teams.